So that’s it – another Abbott World Marathon Major has come and gone in the blink of an eye.
As I write this on St George’s Day, I’d like to extend a huge congratulation to everybody who entered the 2018 Virgin Money London Marathon. Whether it was a PB or a DNF, challenging circumstances made this a hugely difficult weekend that would have been difficult to prepare for.
We’d also like to share our condolences for the family of Matt Campbell, the MasterChef semi-finalist who died after collapsing during the marathon. Our thoughts and prayers are with you during this difficult time.
Looking across the whole weekend, we wanted to publish a review that looked at three specific segments of the weekend; our involvement at the London Marathon Expo at Excel, the elite race and the main event. Here we go!
Starting on Wednesday, the Scimitar team set up shop with a host of retail products and custom deals for running clubs and charities, as well as the launch of the 2018 Charity Giveaway.
Boiling weather and a planned-DLR strike didn’t stop the masses heading down to the ExCeL arena, as 40,000 runners registered for the London Marathon across the four days.
We ran a number of competitions across the weekend, as well as revealing a London Mr Men T-Shirt that pays a fantastic homage to the capital city.
The Scimitar team loved the Expo, and the feeling around it all. The party atmosphere, the general good-feeling around the camp and a sense of unity as thousands lined the streets to raise money for good causes.
Eyes may have been on Sir Mo Farah for the elite race with a brilliant third place, but we have to give credit to a number of other athletes from the elite category, including Eliud Kipchoge, who picked up his third mens elite title with a time of 2:04:17 (beating Mo by 00:02:04).
Lily Partridge put in a splendid shift to finish 8th, picking up the gong for fastest female Brit with a time of 2:29:24. Kenya’s Vivian Cheruiyot won the women’s elite race with 2:18:31, putting in to context the remarkable time set by Partridge.
David Weir won his eighth title in the London marathon men’s wheelchair category, setting a time of just one 1:31:15, while Madison de Rozario picking up the women’s title for the very first time.
Working with hundreds of charities and running clubs, race day has a special feeling for us. It’s a day we can look at thousands of participants wearing our charity running vests & t-shirts, as well as a stunning selection of products from our retail range.
Proud much? Yes. Very much so.
Again, we’d like to extend a huge congratulations to all of those that took part in Sunday’s marathon. The #SpiritofLondon hashtag certainly feels appropriate right now.