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Pokemon Go: Innovation in Fitness?

We’re all used to seeing people in the street with their heads buried in their smartphones.
Pokemon Go, the smartphone app created and published by Niantic, has broke records across the board, becoming the most active smartphone game in history. In just three days, it surpassed the number of active Twitter accounts.
Fusing reality with fantasy, Pokemon Go has opened up a range of marketing opportunities for local businesses to attract new customers, and opened up a brand new genre of smartphone gaming; something we’re going to tentatively label ‘gamercising‘. Feel free to come up with your own name!
What exactly is the premise of gamercising, I hear you ask?
Well, it’s the encouragement of an app to force users in to manual tasks. It’s about rewarding people for getting out and about with the goal of physical interaction with local landmarks.

Obesity

The quick evolution of the smartphone to offer the full power of a personal computer in a pocketable device has left many questions over the impact on physical social interactions, and the detrimental impact on health.
Let’s not forget, government statistics place obesity in US adults at around 35%; over a third of the population. Even though the UK’s is lower at 25.6%, it’s still an alarming concern.

Money Machine

Using maps, GPS and local landmarks, Niantic has given us an exclusive peak at the power of modern devices.
Raking in an estimated £1.2 million pounds a day in the US alone, the demand for technology that pushes social boundaries back in the direction of physical involvement is clearly evident.
Tracking users steps and reporting on fitness, Nintendo are set to release a wearable device (the Pokemon GO Plus) in the near future which works directly with the app, notifying users of nearby critters ready to catch.

Social & Fitness

This video shows the sheer demand for the app, when a ‘rare Pokémon’ was discovered in a local US park.
The creator of the video mentions the social element of the game in his video description, stating that he “played Pokemon with 500 people last night in downtown Bellevue. Probably the best co-op gaming experience of my life.”

Future Development

What can we expect to see in the future from such a hyped game? F2P (Free to Play) games are an interesting business model, always looking at ways to monopolise the product with meaningful micro-transactions.
It would be great to see the fitness element of Pokemon GO developed further to help tackle the obesity crisis amongst young adults. Reward individuals for finding items or Pokémon, by strategically placing rare items near free sports venues and running tracks.
The GPS tracker could be used to highlight positive fitness gains and show how even a small amount of exercise a day can contribute to overall health and wellbeing.
Effectively, it’s a community-based opportunity that needs to be grasped with both hands.
Let us know how you think the app could be developed on Facebook & Twitter!

We’re all used to seeing people in the street with their heads buried in their smartphones.
Pokemon Go, the smartphone app created and published by Niantic, has broke records across the board, becoming the most active smartphone game in history. In just three days, it surpassed the number of active Twitter accounts.
Fusing reality with fantasy, Pokemon Go has opened up a range of marketing opportunities for local businesses to attract new customers, and opened up a brand new genre of smartphone gaming; something we’re going to tentatively label ‘gamercising‘. Feel free to come up with your own name!
What exactly is the premise of gamercising, I hear you ask?
Well, it’s the encouragement of an app to force users in to manual tasks. It’s about rewarding people for getting out and about with the goal of physical interaction with local landmarks.

Obesity

The quick evolution of the smartphone to offer the full power of a personal computer in a pocketable device has left many questions over the impact on physical social interactions, and the detrimental impact on health.
Let’s not forget, government statistics place obesity in US adults at around 35%; over a third of the population. Even though the UK’s is lower at 25.6%, it’s still an alarming concern.

Money Machine

Using maps, GPS and local landmarks, Niantic has given us an exclusive peak at the power of modern devices.
Raking in an estimated £1.2 million pounds a day in the US alone, the demand for technology that pushes social boundaries back in the direction of physical involvement is clearly evident.
Tracking users steps and reporting on fitness, Nintendo are set to release a wearable device (the Pokemon GO Plus) in the near future which works directly with the app, notifying users of nearby critters ready to catch.

Social & Fitness

This video shows the sheer demand for the app, when a ‘rare Pokémon’ was discovered in a local US park.
The creator of the video mentions the social element of the game in his video description, stating that he “played Pokemon with 500 people last night in downtown Bellevue. Probably the best co-op gaming experience of my life.”

Future Development

What can we expect to see in the future from such a hyped game? F2P (Free to Play) games are an interesting business model, always looking at ways to monopolise the product with meaningful micro-transactions.
It would be great to see the fitness element of Pokemon GO developed further to help tackle the obesity crisis amongst young adults. Reward individuals for finding items or Pokémon, by strategically placing rare items near free sports venues and running tracks.
The GPS tracker could be used to highlight positive fitness gains and show how even a small amount of exercise a day can contribute to overall health and wellbeing.
Effectively, it’s a community-based opportunity that needs to be grasped with both hands.
Let us know how you think the app could be developed on Facebook & Twitter!

On, we honourably mention cancer charities we work with that are indefinitely trying to make the world a better place for us all. @pancreaticcanuk | @breastcancernow | @bloodwise | @neccr_fund | @helen_rollason_cancer_charity | @teensunitefightingcancer | @prostatecanceruk & the many, many more. Thank you🎗
Recycled Sportswear
Planning or developing a Sustainability Policy for your charity, event or sports team? Lead the way with Scimitar. Add our (industry-first) recycled polyester options for custom sportswear to your checklist in 2020
Custom Medals
What’s the best medal you’ve received at a or event? ⬇️ Here’s one of our favourites for @runequinox24
George Furbank
Despite the 24-17 defeat at the, it was great to see George Furbank make his debut for @EnglandRugby. George played his first rugby at, who we supply kit for in the Midlands 3 E(S). This is the true meaning of homegrown talent
@stamfordstriders30k with @make_repost ・・・ Tested out the new @stamfordstriders30k shirt for upcoming race this afternoon with a run through the very muddy fields. Managed to keep the shirt clean but not the boots
@nmu1982 with @make_repost ・・・ 😍Event kit has landed! 🟠⚫️⚪️ We’re ready to take on whatever events 2020 throws our way! Brokers, want to join our in aid of @mindcharity? Whether it’s running, cycling, walking or skydiving, there’s some NMU kit in it for you for participating. Contact your local DU for more details
It’s your last chance to get 25% off @castletriathlonseries events! Whether you’re interested in the main triathlon events, Swim Series or the Run Series, there’s an event & location for everyone! We’re proud to be the official merchandise partners for the Series. Discount ends on 31/01. Browse the events on the series
Want your @winterrunseries merchandise ready for the event? Make sure you order by midnight on Sunday (the 2nd) to get it delivered before the event. The technical t-shirts are now made with 100% recycled polyester! ♻️ Shop the full range at humanraceshop.com
Have you signed up for Bike Oxford 2020? Make sure you remember to order your official cycle jersey! Shop now: scimitarevents.com
It’s been great to see more running clubs, mass participation events & charities interested in our award winning custom kit! Come and have a chat with our custom kit specialists on stand E70 at the @nationalrunningshow today
Custom Running Kit Specialists
Are you at the @nationalrunningshow today looking for advice about custom sportswear? Make sure you come and have a chat with us on Stand E70! We are showcasing some of our products for clubs and mass participation events
Check out this great interview with @susie_chan_ and the @nationalrunningshow event team. It features how all the Technical T-Shirt that we created for the team are made with up to seven recycled plastic bottles! ♻️ If you’re interested in custom Technical T-Shirts, make sure you come and find us on Stand E70
This time tomorrow we’ll be pretty much set up for the @nationalrunningshow event at the @necbirmingham! Here’s a to last year’s show! Make sure you come and see us for advice on anything from winter running club kit and charity fundraising running vests/t-shirts to our latest recycled innovations
Fancy a £10 @scimitarshop Online Gift Card? To find out how to enter, visit out Facebook page @ ScimitarSports
They’ve done it! 🇬🇧 @atlanticambition have completed their row of the Atlantic Ocean in 39 days, 7 hours and 41 minutes. After rowing 3000 miles non-stop across the Atlantic (from Tenerife to Antigua), the team finished an impressive 11th out of 35 teams! A massive achievement, well done guys! 👏 📸 @atlanticcampaigns
GET IN ROTH! 🏉 @rotherhamtitans beat @birminghammoseleyrugby 22-20 on Saturday in front of a vocal Clifton Lane. The battle to stay up is not over quite yet. Read the full match report at titans-rugby.com 📸 Gareth Siddons
Rop Pope Running The Distance Run Robla Roun
Another of our friends will be talking at the @nationalrunningshow! @run.robla.run will be speaking on the Ultra Stage with a talk titled ‘Do You Want To Be A Record Breaker?
It has been great working with @nuclearraces again on this years custom apparel. Check out the new Technical Vest for Oblivion X 2020. With only one month left, make sure you sign up now @nuclearraces with @make_repost ・・・ ✅❎ Decision time … . . . May 17th’s OBLIVION ❌ personalised, numbered & technical vest is purple 💜 this year & supplied by award winning sportswear experts. With less than 200 produced it’s major bragging rights … . . . 8.5hrs • 12k laps. One month left to sign up before this event closes. Link in bio to book

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