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Following the conclusion of the Tour de France, the end of July means one thing for cyclists of all abilities – the Prudential RideLondon sportive.
Over the weekend of the 28-30th July this year, the streets of London becomes a true festival of cycling. Split across seven categories over the three days, there’s a lot of cycling that goes on, coupled with the Cycle Show that runs alongside it (and that’s where we come in)!
Before we go into a breakdown of the details of RideLondon, make sure you come and visit the Scimitar team on Stand 730 for awesome deals on custom cycling kit for your cycling club. We’ll also have the latest ranges from Scimitar Shop available to purchase on the day.
So, what is RideLondon?
Split into a range of events, RideLondon has been purposely designed to suit keen cyclists and those looking to take the sport up with London becoming an unprecedented hub of cycling activity over the course of the weekend. Let’s take a closer look at the cycling events.
The Grand Prix is first up on the Friday, and is an event that combines Handcycle Grand Prix for injured military veterans with the Youths Grand Prix and the Elite Handcycle Grand Prix.
On Saturday, the roads in London are closed for the FreeCycle. It’s an opportunity for people of all ages and experience to take in the sights and sounds of the capital at a leisurely, unrestricted pace.
Moving on to Saturday afternoon, the Classique is the womens elite race. Taking place on a 5.5km closed circuit in central London, it is pushing the boundaries of pay disparity in sport (following the well-publicised move by Wimbledon chiefs in tennis) by offering equal prize money for that of the mens event (the RideLondon Classic) on the Sunday.
RideLondon-Surrey 46 & 100 are often described as the ‘cyclists equivalent of the London Marathon’. We’re talking 46 & 100 mile routes which will see over 25,000 cyclists taking part in the endurance race, with many taking part to raise money for charity. In 2015, over £12,000,000 was raised for charity.
On to the big one. The festival culminates in the RideLondon Classic, an elite event for 150 of the world’s top cyclists. A 200km route, this year is the first time the event will be competed with UCI World status.
There you have it; a break down of the events over the weekend of RideLondon. We’ve purposely not mentioned the afterparties and events – that’s something you’ll have to find out for yourself!
A quick reminder – make sure you come and visit us on Stand 730 for exclusive, show-only deals! See you there. 
2017 London Marathon Expo


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