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RideLondon – Capturing the heart of British cycling

London is home to a number of quintessential British quirks which perfectly reflect the character of the UK.
One of these is the Prudential RideLondon. The event captures British tongue-in-cheek humour and diverse cycling scene while also showcasing the best in global cycling talent.
On July 30th and 31st, the streets in London will be completely open to cyclists taking part in Prudential RideLondon. A legacy of the 2012 London Olympics, the event is now in its fourth year and still going strong. 100,000 cyclists were estimated to have taken part last year and the numbers this year are set to be equally as impressive.
For some, Prudential RideLondon is the opportunity to demonstrate their athletic skill and others it’s the perfect way to get out in London with the family without cars on the streets. The 7 events over the weekend cover every cycling ability.
Encouraging people to take up cycling is an active goal of the Prudential RideLondon and the FreeCycle facilitates this brilliantly by encouraging any level of cyclist to take part in an 8-mile route around London completely for free.

The inclusion of the Brompton World Championships – the no lycra, folding bike world championships – injects a bit of fun into the weekends racing.
Competitors don’t don their top-brand pro kit, instead it’s an opportunity to wear the most eclectic outfits possible while scrambling to unfold their bikes to start the race. From amateur enthusiast to professional, every cyclist is included at this event.
The Prudential RideLondon Classique is now one of the races in the UCI Women’s Tour 2016 and is at the forefront of gender equality in sport. Following suit of the 2016 Tour of Yorkshire, the prize money is the highest ever to be offered for a women’s one-day event and matches the prize money available for the men’s Prudential RideLondon-Surrey Classic the following day.
Amateurs can also take part in RideLondon-Surrey 100 before the pro’s as well as the RideLondon-Surrey 46mile route. The opportunity to take part in a long-distance, closed-road Sportive over such a long distance is one that isn’t often afforded cyclists; with the scenery this Sportive offers, the opportunity is a fantastic one. The entries are already filled for this year but if you want to take part in the prestigious event the ballot re-opens in August 2016.
Over the Prudential RideLondon weekend last year, more than £12million was raised for charity. A fantastic opportunity to promote charity brands through bespoke cycle kit for fundraisers cycling on the day.
Scimitar Sports supports a wide variety of charities at the event by supplying high quality, bespoke, sublimated sportswear for their fundraisers to wear with pride as they complete their challenge.


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