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RideLondon – Capturing the heart of British cycling

London is home to a number of quintessential British quirks which perfectly reflect the character of the UK.
One of these is the Prudential RideLondon. The event captures British tongue-in-cheek humour and diverse cycling scene while also showcasing the best in global cycling talent.
On July 30th and 31st, the streets in London will be completely open to cyclists taking part in Prudential RideLondon. A legacy of the 2012 London Olympics, the event is now in its fourth year and still going strong. 100,000 cyclists were estimated to have taken part last year and the numbers this year are set to be equally as impressive.
For some, Prudential RideLondon is the opportunity to demonstrate their athletic skill and others it’s the perfect way to get out in London with the family without cars on the streets. The 7 events over the weekend cover every cycling ability.
Encouraging people to take up cycling is an active goal of the Prudential RideLondon and the FreeCycle facilitates this brilliantly by encouraging any level of cyclist to take part in an 8-mile route around London completely for free.


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The inclusion of the Brompton World Championships – the no lycra, folding bike world championships – injects a bit of fun into the weekends racing.
Competitors don’t don their top-brand pro kit, instead it’s an opportunity to wear the most eclectic outfits possible while scrambling to unfold their bikes to start the race. From amateur enthusiast to professional, every cyclist is included at this event.
The Prudential RideLondon Classique is now one of the races in the UCI Women’s Tour 2016 and is at the forefront of gender equality in sport. Following suit of the 2016 Tour of Yorkshire, the prize money is the highest ever to be offered for a women’s one-day event and matches the prize money available for the men’s Prudential RideLondon-Surrey Classic the following day.
Amateurs can also take part in RideLondon-Surrey 100 before the pro’s as well as the RideLondon-Surrey 46mile route. The opportunity to take part in a long-distance, closed-road Sportive over such a long distance is one that isn’t often afforded cyclists; with the scenery this Sportive offers, the opportunity is a fantastic one. The entries are already filled for this year but if you want to take part in the prestigious event the ballot re-opens in August 2016.
Over the Prudential RideLondon weekend last year, more than £12million was raised for charity. A fantastic opportunity to promote charity brands through bespoke cycle kit for fundraisers cycling on the day.
Scimitar Sports supports a wide variety of charities at the event by supplying high quality, bespoke, sublimated sportswear for their fundraisers to wear with pride as they complete their challenge.

London is home to a number of quintessential British quirks which perfectly reflect the character of the UK.
One of these is the Prudential RideLondon. The event captures British tongue-in-cheek humour and diverse cycling scene while also showcasing the best in global cycling talent.
On July 30th and 31st, the streets in London will be completely open to cyclists taking part in Prudential RideLondon. A legacy of the 2012 London Olympics, the event is now in its fourth year and still going strong. 100,000 cyclists were estimated to have taken part last year and the numbers this year are set to be equally as impressive.
For some, Prudential RideLondon is the opportunity to demonstrate their athletic skill and others it’s the perfect way to get out in London with the family without cars on the streets. The 7 events over the weekend cover every cycling ability.
Encouraging people to take up cycling is an active goal of the Prudential RideLondon and the FreeCycle facilitates this brilliantly by encouraging any level of cyclist to take part in an 8-mile route around London completely for free.


rl-image
The inclusion of the Brompton World Championships – the no lycra, folding bike world championships – injects a bit of fun into the weekends racing.
Competitors don’t don their top-brand pro kit, instead it’s an opportunity to wear the most eclectic outfits possible while scrambling to unfold their bikes to start the race. From amateur enthusiast to professional, every cyclist is included at this event.
The Prudential RideLondon Classique is now one of the races in the UCI Women’s Tour 2016 and is at the forefront of gender equality in sport. Following suit of the 2016 Tour of Yorkshire, the prize money is the highest ever to be offered for a women’s one-day event and matches the prize money available for the men’s Prudential RideLondon-Surrey Classic the following day.
Amateurs can also take part in RideLondon-Surrey 100 before the pro’s as well as the RideLondon-Surrey 46mile route. The opportunity to take part in a long-distance, closed-road Sportive over such a long distance is one that isn’t often afforded cyclists; with the scenery this Sportive offers, the opportunity is a fantastic one. The entries are already filled for this year but if you want to take part in the prestigious event the ballot re-opens in August 2016.
Over the Prudential RideLondon weekend last year, more than £12million was raised for charity. A fantastic opportunity to promote charity brands through bespoke cycle kit for fundraisers cycling on the day.
Scimitar Sports supports a wide variety of charities at the event by supplying high quality, bespoke, sublimated sportswear for their fundraisers to wear with pride as they complete their challenge.

On, we honourably mention cancer charities we work with that are indefinitely trying to make the world a better place for us all. @pancreaticcanuk | @breastcancernow | @bloodwise | @neccr_fund | @helen_rollason_cancer_charity | @teensunitefightingcancer | @prostatecanceruk & the many, many more. Thank you🎗
Recycled Sportswear
Planning or developing a Sustainability Policy for your charity, event or sports team? Lead the way with Scimitar. Add our (industry-first) recycled polyester options for custom sportswear to your checklist in 2020
Custom Medals
What’s the best medal you’ve received at a or event? ⬇️ Here’s one of our favourites for @runequinox24
George Furbank
Despite the 24-17 defeat at the, it was great to see George Furbank make his debut for @EnglandRugby. George played his first rugby at, who we supply kit for in the Midlands 3 E(S). This is the true meaning of homegrown talent
@stamfordstriders30k with @make_repost ・・・ Tested out the new @stamfordstriders30k shirt for upcoming race this afternoon with a run through the very muddy fields. Managed to keep the shirt clean but not the boots
@nmu1982 with @make_repost ・・・ 😍Event kit has landed! 🟠⚫️⚪️ We’re ready to take on whatever events 2020 throws our way! Brokers, want to join our in aid of @mindcharity? Whether it’s running, cycling, walking or skydiving, there’s some NMU kit in it for you for participating. Contact your local DU for more details
It’s your last chance to get 25% off @castletriathlonseries events! Whether you’re interested in the main triathlon events, Swim Series or the Run Series, there’s an event & location for everyone! We’re proud to be the official merchandise partners for the Series. Discount ends on 31/01. Browse the events on the series
Want your @winterrunseries merchandise ready for the event? Make sure you order by midnight on Sunday (the 2nd) to get it delivered before the event. The technical t-shirts are now made with 100% recycled polyester! ♻️ Shop the full range at humanraceshop.com
Have you signed up for Bike Oxford 2020? Make sure you remember to order your official cycle jersey! Shop now: scimitarevents.com
It’s been great to see more running clubs, mass participation events & charities interested in our award winning custom kit! Come and have a chat with our custom kit specialists on stand E70 at the @nationalrunningshow today
Custom Running Kit Specialists
Are you at the @nationalrunningshow today looking for advice about custom sportswear? Make sure you come and have a chat with us on Stand E70! We are showcasing some of our products for clubs and mass participation events
Check out this great interview with @susie_chan_ and the @nationalrunningshow event team. It features how all the Technical T-Shirt that we created for the team are made with up to seven recycled plastic bottles! ♻️ If you’re interested in custom Technical T-Shirts, make sure you come and find us on Stand E70
This time tomorrow we’ll be pretty much set up for the @nationalrunningshow event at the @necbirmingham! Here’s a to last year’s show! Make sure you come and see us for advice on anything from winter running club kit and charity fundraising running vests/t-shirts to our latest recycled innovations
Fancy a £10 @scimitarshop Online Gift Card? To find out how to enter, visit out Facebook page @ ScimitarSports
They’ve done it! 🇬🇧 @atlanticambition have completed their row of the Atlantic Ocean in 39 days, 7 hours and 41 minutes. After rowing 3000 miles non-stop across the Atlantic (from Tenerife to Antigua), the team finished an impressive 11th out of 35 teams! A massive achievement, well done guys! 👏 📸 @atlanticcampaigns
GET IN ROTH! 🏉 @rotherhamtitans beat @birminghammoseleyrugby 22-20 on Saturday in front of a vocal Clifton Lane. The battle to stay up is not over quite yet. Read the full match report at titans-rugby.com 📸 Gareth Siddons
Rop Pope Running The Distance Run Robla Roun
Another of our friends will be talking at the @nationalrunningshow! @run.robla.run will be speaking on the Ultra Stage with a talk titled ‘Do You Want To Be A Record Breaker?
It has been great working with @nuclearraces again on this years custom apparel. Check out the new Technical Vest for Oblivion X 2020. With only one month left, make sure you sign up now @nuclearraces with @make_repost ・・・ ✅❎ Decision time … . . . May 17th’s OBLIVION ❌ personalised, numbered & technical vest is purple 💜 this year & supplied by award winning sportswear experts. With less than 200 produced it’s major bragging rights … . . . 8.5hrs • 12k laps. One month left to sign up before this event closes. Link in bio to book

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