The European Running Business Conference (ERBC) 2024 in Athens was an unforgettable experience for the Scimitar team. Set against the stunning backdrop of the Acropolis, the event brought together the most innovative minds in the running industry for a celebration of ideas, collaboration, and growth. For Scimitar, it wasn’t just about attending—it was about creating an experience that would leave a lasting impression.
Our Work as Official Branding Partners
As the official branding partner for ERBC 2024, Scimitar had the privilege of transforming the venue into an inspiring and visually cohesive space. From the moment attendees walked in, every detail was designed to enhance the atmosphere and embody the spirit of the conference. Scimitar provided the stage backdrop, flags, branded frames, and venue dressings, all thoughtfully crafted to reflect the event’s energy and purpose.
One of the standout features was the stage setup, with a professionally designed backdrop overlooking the breathtaking Acropolis. This frame tied the ancient beauty of Athens with the modern innovation showcased at ERBC. We also created eye-catching flags and timing arches that brought energy and vibrancy to the space, making every corner of the venue feel special. Scimitar’s team was hands-on throughout the event, handling everything from installation to dismantling, ensuring a seamless experience for organisers and attendees alike.
By elevating the event’s look and feel, Scimitar was proud to highlight the importance of branding in creating a memorable and impactful environment.
A Backdrop for Success: Inspiring User-Generated Content
One of the most exciting moments of the event was seeing how much attendees loved the Scimitar-designed photo backdrop. Positioned perfectly to capture the stunning Acropolis and ERBC branding, the backdrop quickly became a social media hotspot. Delegates, speakers, and influencers eagerly took photos in front of it, showcasing their ERBC experience to the world. Take a look at some of the images shared on social media.
Scimitar takes the stage
Jon Rew, Managing Director at Scimitar
ERBC 2024 wasn’t just about branding for Scimitar—it was also about contributing to the conversations that shape the future of the running industry. Managing Director Jon Rew took the stage to speak about the “Event Look and Feel That Engages a Runner,” offering insights into how thoughtful design can create immersive event experiences that keep participants coming back year after year.
Adam Yeomans, Scimitar’s Head of Global Partnerships, shared his expertise in his talk, “Trail Running and the Road to Sustainability.” His discussion highlighted how the running industry can adapt to environmental challenges while maintaining exceptional experiences for participants.
The conference was also an incredible opportunity to engage with industry leaders from Running USA, Running Industry Alliance, and European Athletics. These collaborations reinforced the importance of shared goals and innovation in driving the running industry forward.
It was great to gain some wonderful insights about the industry and to reconfirm our thoughts that the industry is in a current boom.
– Adam Yeomans
Takeaways and Looking ahead
ERBC 2024 was a powerful reminder of why the running industry is thriving. From its growing focus on sustainability to the innovations in participant engagement, the conference underscored the many opportunities and challenges that lie ahead. For Scimitar, it was an opportunity to share our expertise in branding and merchandise while also learning from the best minds in the industry.
As we look to the future, Scimitar remains committed to supporting the running community with custom merchandise, thoughtful branding solutions, and a dedication to innovation. ERBC 2024 was more than just an event—it was a celebration of everything running represents: community, progress, and passion.
Athens wasn’t just a location—it was an inspiration. From the collaborative conversations to the incredible energy of the attendees, ERBC 2024 will be remembered as a defining moment for the running industry and Scimitar’s role within it. We’re proud to have contributed to its success as the official branding partner and look forward to carrying these insights and relationships into 2025 and beyond.
Stay tuned for more highlights from ERBC, including photos of attendees proudly using the Scimitar-designed backdrop to capture their memories of the event!
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