Scimitar Announces Official Partnership with TRITON World Series

Scimitar become Official Merchandise Partner for TRITON World Series

Scimitar is proud to announce a new official partnership with the TRITON World Series, becoming the global series’ Official Merchandise Partner. This collaboration marks an exciting new chapter for both brands, bringing together TRITON’s world-class race experiences with Scimitar’s proven expertise in premium performance sportswear and event merchandise.

A Shared Commitment to Quality and Experience

The TRITON World Series has quickly established itself as one of the most distinctive and athlete-focused triathlon series in the world. Known for its unique race formats, iconic destinations, and commitment to delivering an exceptional athlete experience, TRITON places quality and detail at the heart of everything it does. That shared focus on performance, durability, and experience made this partnership a natural fit.

Paulo from TRITON World Series commented on the announcement:

“TRITON is all about delivering value and experience. A part of that is delivered in the form of great quality products and merchandise.

Having experienced Scimitar quality in our finisher gear, extending the partnership to the online shop, was an easy and natural step. Now we can offer everyone high quality, stand-out merchandise.

It is with great pleasure and excitement we take this new step together with Scimitar and are thrilled to announce this partnership with Scimitar as our Official Merchandise Partner.”

A Shared Commitment to Quality and Experience

As part of the partnership, Scimitar has developed a dedicated range of high-quality TRITON World Series sportswear merchandise. The new collection includes premium technical apparel designed for both training and lifestyle wear, delivering the same performance standards athletes expect on race day. Each product has been carefully designed to reflect the TRITON brand while maintaining Scimitar’s commitment to comfort, durability, and elite-level performance.

A Partnership Built for the Global Triathlon Community

Adam Yeomans, Head of Global Partnerships at Scimitar, added:

“TRITON World Series is a standout event series that truly understands the athlete journey. From race design to finish-line experience, quality is never compromised. We’re incredibly proud to extend our relationship with TRITON and bring their community a merchandise range that matches the standard of their events. This partnership reflects exactly what Scimitar stands for—performance, credibility, and long-term collaboration.”

Available Now

The new TRITON World Series merchandise range is now available online, giving athletes and fans access to premium apparel that represents the spirit of TRITON long after race day. Explore the full collection here.