Scimitar is delighted to announce a new multi-year partnership with Worcester City Football Club ahead of the 2026–27 season.
The agreement will see Scimitar become the club’s Official Kit, Apparel and Merchandise Partner, supplying premium on-field kit, training wear and retail merchandise across the club.
The partnership will support Worcester City’s men’s senior side, reserves, female teams and youth setup, helping ensure players across the pathway are equipped with high quality performance apparel as the club continues to grow on and off the pitch.
Local Impact.
As a Worcester-based sportswear brand, and the second local club onboarded after Kidderminster Harriers in the 2025/26 season, the partnership carries real significance for Scimitar. With both organisations rooted firmly within the county and the city, the agreement reflects a shared commitment to Worcester, its football community and the supporters who continue to drive the club forward.
Scimitar has grown into a leading supplier of sustainable custom sportswear, apparel and merchandise, working with clubs, charities, events, universities and organisations across the UK and internationally. Through this new partnership, Scimitar will support Worcester City FC with premium teamwear while also developing a dedicated merchandise range, giving supporters greater access to official club products.
Incredibly Proud.
Zak Williams, Head of Football Partnerships at Scimitar and pictured with First Team Manager of Worcester City FC Chris Cornes, said: “We’re incredibly proud to be partnering with Worcester City FC. As a Worcester brand ourselves, and indeed for myself as a Worcester City fan growing up, the opportunity to work alongside a club that represents the city and its community is something that means a great deal to us.
“We’re excited to support the club’s men’s senior side, academy and youth teams with premium kit and apparel, and to help develop a retail offering that supporters can really get behind.
“Finally, I’d like to give a special thanks to Simon, Karl, Hayley, Tim and the wider club for their support throughout the process so far. We’re really looking forward to building on that relationship over the next four years.”
A City United.
Adam Church-Millward, Head of Marketing at Scimitar, added: “This partnership is about bringing together two organisations that care deeply about Worcester and the passionate community. “With our roots firmly grounded in the city, and our headquarters just six miles from Worcester City’s home of Sixways Stadium, supporting heritage football clubs that sit at the heart of their communities is something we’re incredibly passionate about.
“Partnerships like this surpass the norm of simple kit supply. We’re in this game to set a new standard; to help clubs strengthen their identity, connect with supporters and build something that the whole city can be proud of. As we head into the 2026–27 season, we’re proud to be supporting Worcester City FC with premium kit, apparel and merchandise that reflects the club’s identity, its history and the pride of the city.”
“Blown Away”.
Worcester City Club Owner, Simon Lancaster, said: “Moving kit supplier was not an easy decision, however, when trying to build on the already laid foundations of being a community focused football club it felt almost hypocritical to overlook a kit supplier who is on our doorstep.
“During our negotiations we needed to look past the fact that they are a Worcester firm, employing Worcester people and delve in to the product quality and commercial opportunity. Needless to say, we were blown away with both and we are really looking forward to working with Zak Williams and the rest of the Scimitar UK team over the next four years.”
Further details on Worcester City FC’s new playing kit and merchandise for the 2026–27 season will be revealed at a later date.
#OurCityOurClub
