It’s past midday on Monday 15th June in 2020.
Euro 2020 should be three days old, and yesterday England would have played Croatia at Wembley in the opening game of Group D.
But here we are. Instead, queues are forming as non-essential shops reopen their high-street stores for the first time since the beginning of lockdown. This is possibly the biggest move back to some sort of normal we’ve experienced since this the introduction of the lockdown back in March.
We’re able to exercise more, see people in small groups and now we can even nip in to town and purchase a new pair of trainers if we so wish. That’s the top-line and it sounds pretty good, right?
But the more you look into it and experience it, the sense of reality kicks in and how far away from normal we truly are. Non-essential shops may be open from today, but the two metre distance markers, pre-entry hand sanitiser requirements and the limited number of people allowed in at once is a gentle reminder that we’re not out of the woods.
For example, are you planning on taking public transport or an Uber? From today, it’s now mandatory for you to be wearing a mask or a covering on public transport (Uber have implemented their policy independently). Need a face mask that adds a bit of personality and ? You can purchase from our Funky Sportswear online shop here).
We have to look forward, though. The slow return to normality doesn’t mean we can’t begin to plan for what comes after. We want to be there to help all of our clients maximise all opportunities along the way.
What does all of this mean for our charity, mass participation events, running/cycling clubs & sports team clients?
Most importantly now for our clients, it’s about looking forward and planning to maximise any opportunity that presents itself. It’s our duty to give people a reason to look past the now and give them a a taste of the future; what’s to come. Here’s a little breakdown of what sectors can do, and what we’re going to do to help them.
Charities
Fundraising must go on.
As the UK’s leading producer of custom running vests, t-shirts & cycling jerseys for charities, we’ve been working closely with our clients to discuss options and potential avenues to explore.
Much like Mass Participation Events below, charities have been planning and running their own virtual running events, as a way of maintaining that all important fundraising income stream. Participants are often given a medal and/or a t-shirt, which can be offset at a small cost.
But what else can we do? At Scimitar, we offer charities the option of hosting an online store and taking pre-orders for merchandise (which can include branded masks; mandatory for public transport today).
We’re not prepared to wait around; as the UK’s market leaders in this sector, we want to help as much as we can. Charities, get in touch with our specialist team today and let’s explore the options together.
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Mass Participation Events
We’ve already seen a number of our mass participation event clients run successful virtual running, cycling & triathlon events as a way of maintaining some form of revenue, as well as engaging with existing customers and potentially exposing their brand to new participants.
We have produced both finisher t-shirts and medals for these virtual events. We saw the attraction of virtual events pick up dramatically through 2019, and with most events partnering with a charity, there’s even more incentive for people to take part other than to keep fit.
Looking past this, let’s begin to plan for a resumption for Winter 2020 & Spring 2021 as a way of getting back to some sort of normal. These events won’t be fully fledged and as big as they normally are, but we have to begin to take it slow.
Why not talk to us about our recycled options for finisher t-shirts, medals and merchandise, and let’s begin building your sustainable story from today.
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Running & Cycling Clubs
As permitted numbers increase, we will soon see the smaller running & cycling clubs beginning to emerge. By following the guidance on social distancing, running clubs can already go for pre-arranged runs if the two metre distance is applied and the numbers aren’t over ten.
This will soon increase, and so it’s time to think about running kit. With running and cycling the only forms of exercise permitted over the past couple of months, we are likely to see an increase in participation going forward. Use this increase in numbers as a way to recruit new members.
We are beginning to see a lot of running clubs get in touch, ordering apparel for the summer. Our award winning, market leading custom running vests, t-shirts and cycling jerseys are designed to be lightweight, highly efficient at wicking and personalised with all-over print for perfect, unlimited colours.
Speak to us today and explore our 100% recycled options for all of the above products, and take the lead this summer in sustainability.
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Sports Clubs
Finally, all types of sports clubs. From hockey and football to ultimate frisbee and roller derby, we work with a number of clients across the UK and are rapidly developing a reputation as one of the most reliable, cost effective kit suppliers around.
Needless to say, it’s been a strange summer for all forms of sport, with cancellations, postponements and the eventual resumption of professional sport behind closed doors.
With the majority of amateur sport written off for the season, it gives sports teams a great opportunity to reassess their operation, including their kit.
At Scimitar, we’ve created a number of cost-effective playing kit, training & leisurewear bundles to help you get the most of your budget. From our unprecedented recycled training kit options to leisurewear for off-field activity, we’ve got an option for all budgets.
Explore your options today by getting in touch for a free, no-obligation quote, and see why more and more sports teams (across football, rugby, hockey & netball to name but a few) are joining the Scimitar family.
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Hit one of the buttons above to email the team.
Alternatively, give them a call on 01905 425324 or speak to our team on Live Chat in the bottom right hand corner of your screen (between 8:30am & 5:30pm).
Let’s get through this together ?
