Modern cricket kit has changed rapidly due to the sudden rise in popularity of the Twenty20 cricket format.
The introduction of this short format of the game has changed the perception of cricket amongst younger viewers, redefining how the sport is both played and consumed in many ways.
The concept was crafted to attract a new demographic of fans of the sport by providing a fast, noisy and colourful alternative to the long game. The commercial value of the new sport means that players, spectators and sponsors have gained an appetite for football-inspired kit, that utilises colour and vibrancy.
In the UK, Twenty20 cricket teams (from Middlesex to Worcestershire) are wearing sublimation cricket kit. Furthermore, the Ladies Super League (including Southern Vipers, the current Super League champions) have embraced these colourful team kits in the same vein as the Indian Premier League.
So, what’s different?
These cricket shirts are original in design, giving teams an individual identity as well as showing off vibrant sponsor logos that are prominently displayed in the sublimated print.
Sublimation print cricket kits also perform incredibly well, as they are manufactured from technical wicking fabrics that are lightweight. This allows them to breathe easily, providing unhindered performance.
It doesn’t stop at the playing shirts. All cricket garments can now be sublimation printed, including cricket training shirts, trousers, jumpers and base layers.
The beauty of these bespoke garments is that they can be custom-made to suit, which allows for any variety of collars and sleeve lengths, any number of colours, logos, names and of course numbers. For a completely bespoke look, all training wear can be made to match perfectly, too. This includes polo shirts, hoodies, tracksuits and training shorts.
If your team is thinking about upgrading your cricket kit to a sublimation, please call Scimitar on 01905 425324 or email us at [email protected].