Threshold Sports have today announced that Scimitar, the UK’s leading supplier of sustainable custom sportswear, will be the Official Clothing Supplier to their running and cycling events until 2024.
Known for hosting events within the Threshold Trail Series, as well as the annual Ride Across Britain cycle event, Threshold are a leading event organiser that provides award-winning support to thousands of participants each year.
Scimitar are the UK’s largest supplier of sustainable sportswear to running clubs, cycling clubs and mass participation events, and it’s the eco-friendly nature of the business that impressed Threshold Sports.
Scimitar will be responsible for the design and production of all Threshold Sports event wear, and will be present at each event with vastly-experienced event staff. Threshold event participants will also benefit from a best-in-class website and shopping experience from Scimitar, tailored specifically per event to easily select from the high-quality range of Threshold event merchandise.
Tara Andrews, Associate Marketing Manager at Threshold Sports, explained: “At Threshold our purpose is to help people realise their potential through world class events. Fulfilling our purpose is only possible in the long term if sustainability is embedded in all that we do.
“For that reason, we believe that our events should strive to have as positive impact on the natural world as they do on the teams and individuals that participate in them. So, we’re thrilled to be partnering with a business that is looking to make a sustainable difference, as well as being trusted and well-known brand in the sportswear industry.
“Our 2022 technical apparel is going to be made with recycled materials where possible, and we’ll continue to work with Scimitar to find the best sustainable sportswear for our participants.”
Adam Church-Millward, Head of Marketing at Scimitar, said: “We’re delighted to work with Threshold Sports again. Their passion to delivering world-class events mirrors our own commitment to develop the UK’s best sustainable custom sportswear options within the running, cycling and triathlon sectors.”
Sustainability is a big thing for Threshold Sports. Scimitar plant 375 trees every month, contributing a forest of over 3,700 trees and counting. These trees are planted in both high-impact areas as well as right here in the UK. Thanks to this ongoing investment, Scimitar head office operations are carbon negative.
Threshold Sports joins the likes of the Great Run, Human Race and British Triathlon in partnering with Scimitar for sustainable merchandise, online shops, fulfilment and end-to-end customer service.
The first event of the new partnership will be from the Threshold Trail Series, Race to the Castle on 28th and 29th May 2022, which sees walkers, joggers and runners conquer the epic St. Oswald’s Way whilst taking in the rugged moorlands, forests and coastal trails. The route winds through Northumberland National Park, finishing at the impressive Bamburgh Castle.
The all-new, Scimitar-powered online shop is scheduled to be pushed live in March 2022, where the stunning new range of sustainable merchandise will be revealed for the first time.
