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Official Partner: Vélo Birmingham & Midlands 2020

Scimitar are delighted to announce our official merchandise partnership with the Vélo Birmingham & Midlands event for 2020.

Officially the UK’s second biggest closed road sportive after RideLondon, the 2020 version of the event is set to take place on Sunday June 21st, with a revised route from last year. There are two options for the sportive, featuring both a 42-mile challenge and the 100-mile route. 

While we wait for confirmed details of the 42-mile challenge, we are able to reveal the route for the 100-mile option. Starting and finishing in the heart of Birmingham City Centre, the 100 mile route will see participants head through a number of scenic rural villages and across motorway intersections as the head towards Coventry, and the half way point of the event.

Miles 60-70 will see riders head through Dorridge (around three and a half miles south of Solihull), while 80-90 will be a brief encounter with the wonderful county of Worcestershire (our home county, as a matter of fact). Riders will head through Rubery towards Quinton, which is the birth-town of celebrities including Adrian Chiles, Joleon Lescott and, of course, Bill Oddie.

After this final excursion, the sportive will travel just under 10 miles back to the city centre for the finish line.

Birmingham & West Midlands 2020 Velo

Interested in taking part in the 2020 Vélo Birmingham & Midlands? The 100 mile entry portal is now open, with thousands already sold during the limited pre-sale. Remaining entries for the event are sparse, so we’d highly recommend booking up quick if it’s of interest!

Click here to find out more and to register your interest.

Now, on to the merchandise.

We are putting on what we could refer to as a ‘full spread’ of apparel for the event. As well as our Vélo Birmingham & Midlands 2020 cycling jerseys being made with our innovative 100% recycled fabric, we will be launching a supporting range of cycling apparel, including various jackets, a gilet, neck tube, cycle socks and cycle caps.

We’ll announce the live date of the 2020 Vélo Birmingham & Midlands official shop on our social channels, which you can find at the bottom of our website. 

While we’re here, look out for our special feature next week on the Women of Vélo; an initiative launched in 2017 to increase participation by women in both the vélo and sportives generally!

In the meantime, here’s the Women of Vélo ambassador for 2020, Naseem Akhtar, explaining the purpose of the initiative:


We’ll be in touch within one working day.

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01905 425324