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Vélo Birmingham & Midlands: 2020 Online Shop Now Open

The third edition of Vélo Birmingham & Midlands is returning in 2020 with a brand-new merchandise partner.

Scimitar, the UK’s leading custom sportswear brand, will be creating a brand-new range of official merchandise for the sportive with recycled fabrics and organic options. The new online shop launches officially today with pre-orders of official merchandise including jerseys, jackets, bib shorts and gilets.

You can visit the new online shop, developed and built by Scimitar, by clicking here.

Based in Worcestershire, Scimitar work with a number of high-profile charities and cycling clubs, and the official merchandise partnership with Vélo Birmingham & Midlands comes after the brand partnered with the Women’s Tour of Scotland for the inaugural 2019 UCI event.

Each replica Vélo Birmingham & Midlands jersey (in both Club & Pro styles) will be crafted from up-to six recycled plastic bottles, while the packaging and swing tags will be made from recycled & recyclable materials, following the trend of the brand new Scimitar Elite Sportswear & Funky Sportswear ranges.

Adam Church-Millward, Marketing Manager at Scimitar, said:

“Scimitar are delighted to be the Official Apparel Partner of the Vélo Birmingham & Midlands for 2020. We’re thrilled to showcase our sustainable cycling apparel by working with one of the UK’s most popular mass participation sportive events.

As a local brand (based just 24.5 miles from the start line), it’s an honour to work with a Midlands event that is sure to benefit the local economy and drive visitors to Birmingham and the surrounding areas”.

Adam Yeomans, Head of Mass Participation Events at Scimitar, explained:

“CSM have a track record of producing some of the best events in the UK, and we’re delighted to be working with them.

Vélo Birmingham & Midlands is another major cycling event to add to our ever-growing portfolio of event partnerships in the cycling, running & triathlon sectors. This list already includes some of the world’s biggest mass participation events, including the Great North Run, Castle Triathlon Series, Cancer Research UK London Winter Run & Cardiff Half Marathon to name just a few.”

We’re delighted to be the chosen merchandise & apparel partner for the next couple of years. CSM have exciting plans for this Vélo Birmingham & Midlands, which should prove to make it the biggest & best event yet.”

Kirstin Price, Client Services & Marketing Manager at CSM Events, added:

“We’re delighted to welcome Scimitar as our new official merchandise partner for Vélo Birmingham & Midlands 2020, and to launch our brand new online shop. Scimitar have designed a stunning bespoke range for Vélo Birmingham & Midlands which we think our riders will love.”

There’s something to suit all riders and the fact that the range includes items which are made from 100% recycled materials is even better.”

Each replica jersey (in both Club & Pro styles) will be crafted from up-to six recycled plastic bottles, while the packaging and swing tags will be made from recycled & recyclable materials. The official online shop is now open now for pre-orders. Visit, where the first 100 orders will receive a free Vélo Birmingham & Midlands Neck Warmer worth £10.


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