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Official Partner: Vélo Birmingham & Midlands 2020

Scimitar are delighted to announce our official merchandise partnership with the Vélo Birmingham & Midlands event for 2020.

Officially the UK’s second biggest closed road sportive after RideLondon, the 2020 version of the event is set to take place on Sunday June 21st, with a revised route from last year. There are two options for the sportive, featuring both a 42-mile challenge and the 100-mile route. 

While we wait for confirmed details of the 42-mile challenge, we are able to reveal the route for the 100-mile option. Starting and finishing in the heart of Birmingham City Centre, the 100 mile route will see participants head through a number of scenic rural villages and across motorway intersections as the head towards Coventry, and the half way point of the event.

Miles 60-70 will see riders head through Dorridge (around three and a half miles south of Solihull), while 80-90 will be a brief encounter with the wonderful county of Worcestershire (our home county, as a matter of fact). Riders will head through Rubery towards Quinton, which is the birth-town of celebrities including Adrian Chiles, Joleon Lescott and, of course, Bill Oddie.

After this final excursion, the sportive will travel just under 10 miles back to the city centre for the finish line.

Birmingham & West Midlands 2020 Velo

Interested in taking part in the 2020 Vélo Birmingham & Midlands? The 100 mile entry portal is now open, with thousands already sold during the limited pre-sale. Remaining entries for the event are sparse, so we’d highly recommend booking up quick if it’s of interest!

Click here to find out more and to register your interest.

Now, on to the merchandise.

We are putting on what we could refer to as a ‘full spread’ of apparel for the event. As well as our Vélo Birmingham & Midlands 2020 cycling jerseys being made with our innovative 100% recycled fabric, we will be launching a supporting range of cycling apparel, including various jackets, a gilet, neck tube, cycle socks and cycle caps.

We’ll announce the live date of the 2020 Vélo Birmingham & Midlands official shop on our social channels, which you can find at the bottom of our website. 

While we’re here, look out for our special feature next week on the Women of Vélo; an initiative launched in 2017 to increase participation by women in both the vélo and sportives generally!

In the meantime, here’s the Women of Vélo ambassador for 2020, Naseem Akhtar, explaining the purpose of the initiative:

On, we honourably mention cancer charities we work with that are indefinitely trying to make the world a better place for us all. @pancreaticcanuk | @breastcancernow | @bloodwise | @neccr_fund | @helen_rollason_cancer_charity | @teensunitefightingcancer | @prostatecanceruk & the many, many more. Thank you🎗
Recycled Sportswear
Planning or developing a Sustainability Policy for your charity, event or sports team? Lead the way with Scimitar. Add our (industry-first) recycled polyester options for custom sportswear to your checklist in 2020
Custom Medals
What’s the best medal you’ve received at a or event? ⬇️ Here’s one of our favourites for @runequinox24
George Furbank
Despite the 24-17 defeat at the, it was great to see George Furbank make his debut for @EnglandRugby. George played his first rugby at, who we supply kit for in the Midlands 3 E(S). This is the true meaning of homegrown talent
@stamfordstriders30k with @make_repost ・・・ Tested out the new @stamfordstriders30k shirt for upcoming race this afternoon with a run through the very muddy fields. Managed to keep the shirt clean but not the boots
@nmu1982 with @make_repost ・・・ 😍Event kit has landed! 🟠⚫️⚪️ We’re ready to take on whatever events 2020 throws our way! Brokers, want to join our in aid of @mindcharity? Whether it’s running, cycling, walking or skydiving, there’s some NMU kit in it for you for participating. Contact your local DU for more details
It’s your last chance to get 25% off @castletriathlonseries events! Whether you’re interested in the main triathlon events, Swim Series or the Run Series, there’s an event & location for everyone! We’re proud to be the official merchandise partners for the Series. Discount ends on 31/01. Browse the events on the series
Want your @winterrunseries merchandise ready for the event? Make sure you order by midnight on Sunday (the 2nd) to get it delivered before the event. The technical t-shirts are now made with 100% recycled polyester! ♻️ Shop the full range at humanraceshop.com
Have you signed up for Bike Oxford 2020? Make sure you remember to order your official cycle jersey! Shop now: scimitarevents.com
It’s been great to see more running clubs, mass participation events & charities interested in our award winning custom kit! Come and have a chat with our custom kit specialists on stand E70 at the @nationalrunningshow today
Custom Running Kit Specialists
Are you at the @nationalrunningshow today looking for advice about custom sportswear? Make sure you come and have a chat with us on Stand E70! We are showcasing some of our products for clubs and mass participation events
Check out this great interview with @susie_chan_ and the @nationalrunningshow event team. It features how all the Technical T-Shirt that we created for the team are made with up to seven recycled plastic bottles! ♻️ If you’re interested in custom Technical T-Shirts, make sure you come and find us on Stand E70
This time tomorrow we’ll be pretty much set up for the @nationalrunningshow event at the @necbirmingham! Here’s a to last year’s show! Make sure you come and see us for advice on anything from winter running club kit and charity fundraising running vests/t-shirts to our latest recycled innovations
Fancy a £10 @scimitarshop Online Gift Card? To find out how to enter, visit out Facebook page @ ScimitarSports
They’ve done it! 🇬🇧 @atlanticambition have completed their row of the Atlantic Ocean in 39 days, 7 hours and 41 minutes. After rowing 3000 miles non-stop across the Atlantic (from Tenerife to Antigua), the team finished an impressive 11th out of 35 teams! A massive achievement, well done guys! 👏 📸 @atlanticcampaigns
GET IN ROTH! 🏉 @rotherhamtitans beat @birminghammoseleyrugby 22-20 on Saturday in front of a vocal Clifton Lane. The battle to stay up is not over quite yet. Read the full match report at titans-rugby.com 📸 Gareth Siddons
Rop Pope Running The Distance Run Robla Roun
Another of our friends will be talking at the @nationalrunningshow! @run.robla.run will be speaking on the Ultra Stage with a talk titled ‘Do You Want To Be A Record Breaker?
It has been great working with @nuclearraces again on this years custom apparel. Check out the new Technical Vest for Oblivion X 2020. With only one month left, make sure you sign up now @nuclearraces with @make_repost ・・・ ✅❎ Decision time … . . . May 17th’s OBLIVION ❌ personalised, numbered & technical vest is purple 💜 this year & supplied by award winning sportswear experts. With less than 200 produced it’s major bragging rights … . . . 8.5hrs • 12k laps. One month left to sign up before this event closes. Link in bio to book

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